Time is our single most precious commodity. We simply don’t have enough of it to share around and satisfy our work, family, friends, community or personal passions.

Yet, a full time job engulfs and controls a significant amount of our time. This can be very rewarding when ambitions and personal circumstances are aligned to that job.

This balance doesn’t suit everyone with an ever growing population of people craving more control over their time so that we can invest it into other aspects of their life that are just as important to them. Parenting for example is a lot more than rushing through the door from work to tuck your kids into bed at night.

To create control, we need flexibility in the way that we live our lives. Seeking flexibility should not diminish or compromise the ambition to carve out a successful career and build a prosperous and secure life for you and your family. The two things in my view are not mutually exclusive, particularly in 2017.

We are lucky because there has never been a better time to break from the full time work paradigm and join the flexible working force. It seems that a tipping point has occurred in recent years, where flexible workers represent such a large proportion of the brains trust in any market, that every industry and company within it now needs to come to terms with the new reality to get the most out of the talent in the industry.

According to a 2015 study by Edelman Berland, 32% of the working population in Australia (3.2m people) are freelancing in some form or another. This number is predicted to grow to 40% by 2020. Critically, of this group 44% are in digital roles, while 22% are creative.

These are staggering numbers and at times I can’t help viewing them with a touch of suspicion. Yet these statistics are not an anomaly. In the US, 54m people are doing some form of freelance work which represents 32% of the population. There are also predictions that by 2020, 50% of the US workforce will be Freelancing in some form.

Even if these numbers lean on the side of ambitious, I think there can be little doubt that a growing movement towards flexible working is well and truly in full swing.

The question then is, how are advertising and digital businesses planning to minimise the risk and maximise the opportunity that goes with leveraging this growing flexible workforce?
We hope Cavalry Freelancing can play a role in answering this question.

 


 

Dave Bentley is the CEO and Co-founder at Cavalry, a platform that streamlines the way companies and freelancers find each other and work together. Cavalry is designed to support the unique freelancing dynamics that exist within the creative and digital industry. Sign up at cavalryfreelancing.com and start simplifying your freelance world.

You might also like

Are you allocating enough time when sourcing different freelance disciplines?

December 4, 2018
By Dave Bentley, CEO

Have you ever felt compromised by time when sourcing a freelancer for a project? Or more to the point, have you ever not been compromised by time? While Cavalry can make the process of connecting and engaging with freelancers almost instantaneous, this connection point is only a fraction of the journey that a company goes through to source and hire their perfect freelancer. In reality, the process contains a bunch of steps including internal reviews, interviews, negotiations, reference checks, and ever present daily juggling of priorities. This all takes time. Time that may not be factored in… To help provide a realistic guide for companies, I reviewed our booking data and analysed how long it took from brief to booking based for different types of expertise and lengths of bookings.

Introducing Gig Posts – The fastest way for companies to reach a group of specialist freelancers

March 19, 2018
By Dave Bentley, CEO

Gig Posts is Cavalry’s new feature designed for companies who are short on time and need to streamline how they find talented Freelancers. Gig Posts makes it easy and fast for companies to promote their gig to an entire group of freelancers in a specific discipline. For Companies Three Minutes is all it takes to […]

A freelance playbook for agencies

August 15, 2018
By Dave Bentley, CEO

In today’s brave new advertising industry world, agencies in most forms rely on freelancers more than they used to. Increased revenue volatility and a need to sell an ever expanding set of services to keep up with new channels and technologies are the primary drivers of this change. Yet for many agencies, this increased reliance on freelancers has snuck up on them (and their clients) and as a result their approach can often feel like a throwback to the ‘good old days’ when freelancing was treated as a last resort.  Quite naturally, when this happens, the odds of a successful freelance experience drop significantly. It doesn’t have to be this way. So, how can agencies change the way they approach freelancing to make it more reliable, robust and tailored to the current market conditions? Using our combined agency and freelance marketplace experience, we've developed a playbook to help agencies become more strategic in how they approach freelancing.