Time is our single most precious commodity. We simply don’t have enough of it to share around and satisfy our work, family, friends, community or personal passions.

Yet, a full time job engulfs and controls a significant amount of our time. This can be very rewarding when ambitions and personal circumstances are aligned to that job.

This balance doesn’t suit everyone with an ever growing population of people craving more control over their time so that we can invest it into other aspects of their life that are just as important to them. Parenting for example is a lot more than rushing through the door from work to tuck your kids into bed at night.

To create control, we need flexibility in the way that we live our lives. Seeking flexibility should not diminish or compromise the ambition to carve out a successful career and build a prosperous and secure life for you and your family. The two things in my view are not mutually exclusive, particularly in 2017.

We are lucky because there has never been a better time to break from the full time work paradigm and join the flexible working force. It seems that a tipping point has occurred in recent years, where flexible workers represent such a large proportion of the brains trust in any market, that every industry and company within it now needs to come to terms with the new reality to get the most out of the talent in the industry.

According to a 2015 study by Edelman Berland, 32% of the working population in Australia (3.2m people) are freelancing in some form or another. This number is predicted to grow to 40% by 2020. Critically, of this group 44% are in digital roles, while 22% are creative.

These are staggering numbers and at times I can’t help viewing them with a touch of suspicion. Yet these statistics are not an anomaly. In the US, 54m people are doing some form of freelance work which represents 32% of the population. There are also predictions that by 2020, 50% of the US workforce will be Freelancing in some form.

Even if these numbers lean on the side of ambitious, I think there can be little doubt that a growing movement towards flexible working is well and truly in full swing.

The question then is, how are advertising and digital businesses planning to minimise the risk and maximise the opportunity that goes with leveraging this growing flexible workforce?
We hope Cavalry Freelancing can play a role in answering this question.



Dave Bentley is the CEO and Co-founder at Cavalry, a platform that streamlines the way companies and freelancers find each other and work together. Cavalry is designed to support the unique freelancing dynamics that exist within the creative and digital industry. Sign up at cavalryfreelancing.com and start simplifying your freelance world.

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