Freelancer

Fractional Work: The Smartest Way to Work in 2025 (and Beyond)

Let’s be honest — the traditional 9–5 isn’t designed for most of us anymore. Whether you’re a parent re-entering the workforce, a highly skilled specialist who wants more control, or just someone who doesn’t want your whole identity wrapped up in one company, fractional work might be exactly what you’ve been looking for. And no,

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AI is a Tool, Not a Replacement: Keep the Talent, Boost the Output

In 2023, the tech world hit a turning point. Over 168,000 jobs were cut across major companies—12,000+ at Google alone. The reason? A now-familiar phrase: “AI efficiency.” But behind the buzzwords, the reality is harder to ignore. Replacing people with tools might look smart on paper—but it’s already leading to delays, lawsuits, trust issues, and

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THE CREATIVE INDUSTRY’S GENDER GAP: WHY AREN’T THERE MORE WOMEN?

The creative industry has long been a bit of a boys’ club, but change is in the air! More women are stepping into leadership roles and shaking things up. Yet, let’s not kid ourselves—there are still barriers keeping the industry from being as inclusive as it should be. Despite progress, the creative world is still

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7 TIPS FOR SETTING YOURSELF UP AS A BUSINESS, NOT JUST A FREELANCER

FREELANCING IS MORE THAN EVER A DELIBERATE CAREER CHOICE FOR MANY IN THE ADVERTISING AND DIGITAL INDUSTRY. IT PROVIDES A LEGITIMATE PATH TO GROW YOUR CRAFT, WORK ON INTERESTING PROJECTS AND LEARN THE ROPES OF BEING AN ACCOUNTABLE CONSULTANT. A lessor-discussed benefit of freelancing is that it gives people the chance to learn how to

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